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iQ Prospects

A response is not a prospect until a person says it is.

Any platform can deliver leads. The advantage is the evidence-backed system that decides what a response means, protects data integrity, requires approval before saving anything, and learns which acquisition produced real revenue.

Every route in — paid, discovered, imported, manual — stops at the same decision.

01

Find

Discovery across verified records, local data and the signals your market leaves behind.

Find
02

Verify

Every record checked before it is saved. Nothing invented, nothing implied.

Find
03

Score

Fit and intent, with the evidence for the score shown beside it.

Find
04

Personalise

Outreach drafted per person, per channel, from your approved facts.

Reach
05

Follow up

Sequences that keep going between calls, with review gates where you want them.

Nurture
Non-negotiable

No code path saves a prospect without human approval.

Paid campaigns, discovery, imports and manual records all pass through the same governed approval path. A submission is preserved as immutable evidence — it does not become a saved relationship until someone reviews it and decides.

Market intelligence

Map the market before you touch it.

Reach is worthless without judgement. These six steps sit between a data universe and a single approved message.

  1. 01

    Market mapping

    Define segments, territories, account clusters and underserved niches.

  2. 02

    Discovery

    Find businesses and people that match approved fit criteria.

  3. 03

    Verification

    Improve completeness and prioritise records supported by stronger evidence.

  4. 04

    Intent signals

    Combine timing, relevance, relationship and lifecycle signals.

  5. 05

    Market making

    Shape categories, offers and narratives around unmet demand.

  6. 06

    Reviewed activation

    Move selected opportunities into review, consent and messaging controls.

5Bverified profiles across available licensed data sources

Coverage, verification level and permitted fields vary by source, geography, plan and applicable data-protection law. “Up to 5B” describes the maximum available data universe, not the records available in every market.

From signal to relationship

Seven steps between a raw response and a saved prospect.

Each step is a real guarantee, not a processing stage. Together they are why the record can be trusted enough to act on.

Raw submission, preserved
  1. 01Receive

    Accept a signed webhook, provider sync or first-party form. The raw body is preserved immutably.

  2. 02Authenticate

    Verify the signature, resolve the correct workspace and business, reject unknown mappings.

  3. 03Deduplicate

    Compare platform id, email, phone and known identity. Deterministic matches run first.

  4. 04Validate

    Check the contact path is real and reachable. A submitted value is never replaced by a guess.

  1. 05Analyse

    Evaluate offer relevance, fit, intent, completeness, risk, urgency and the next action.

  2. 06Review

    Create a review item with clear evidence and any duplicate warning. No prospect exists yet.

  3. 07Approve

    Only approval creates the saved prospect and its workspace — in one atomic transaction.

One atomic save
The evidence model

Every field says where it came from.

This is the difference between a database you act on and one you second-guess. A submitted email and an inferred company are both useful — but they are never shown as the same kind of truth.

Inference never overwrites fact

An inferred value carries a distinct badge and cannot replace something the person actually submitted. Missing stays visibly missing — the system will not invent a placeholder to fill a gap.

  • Submitted

    Provided directly by the person through a form, message or explicit interaction.

  • Platform verified

    Returned by an authorised platform, with an immutable source reference.

  • Externally verified

    Confirmed by a named validation source, shown with provider, time and confidence.

  • User confirmed

    Confirmed or corrected by someone on your team. User, time and prior value are recorded.

  • AI inferred

    Inferred from context or patterns — not verified fact. Carries a distinct badge.

  • Missing

    Not known. Displayed as unknown. No placeholder identity or contact path is fabricated.

The approval gate

Five ways a review can end.

Review is the only door into your saved relationships. Whichever decision you make, the original submission and its reason are retained.

Human review
  • Approve

    Creates the saved prospect and a dedicated workspace together.

    Prospect createdSubmission retained
  • Merge

    Attaches the submission and campaign activity to an existing prospect. No duplicate.

    Prospect createdSubmission retained
  • Reject

    Retains the source submission and reason under retention policy. No prospect created.

    Prospect createdSubmission retained
  • Needs information

    Holds it in review and triggers an allowed follow-up request.

    Prospect createdSubmission retained
  • Assign or defer

    Sets an owner and review date without changing save status.

    Prospect createdSubmission retained
Closed-loop learning

Outcomes travel back to whatever created them.

Internal lifecycle events are recorded for every relationship. Selected, consented events are relayed back to the ad networks so optimisation targets qualified pipeline instead of raw lead volume.

Lifecycle eventSent back
  1. Lead submitted
  2. Review approved
  3. Prospect qualified
  4. Meeting booked
  5. Opportunity created
  6. Customer won
  7. Revenue recorded

Only consented events are relayed, so optimisation targets pipeline rather than lead volume.

iQGrowth

Know which activity actually created revenue.

That answer only exists if every prospect carries its evidence and its origin. That is what iQ Prospects is for.

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