I’ve Got a Great Online Video – Now What?

I've Got a Great Online Video - Now What?
By Lou Bortone

Whether you're just dipping your toes in the water with Online Video, or you're diving in to video to maximize your visibility, credibility and profitability with video, we can help! Here's a quick-start guide to help you get your video online - along with a few more ideas for leveraging your video...

1.Getting your video online

YouTube.com is a great place to use as your video "hub," because it's user-friendly and it's free! You can host your video on YouTube and share it from there.

First, take your video movie file and upload it to YouTube. (Need additional tutorials on uploading to YouTube? Just visit YouTubeFast.com. Step-by-step demos explain the entire process!)

YouTube provides you with "embed code." All you have to do is copy and paste that html code into your own website or blog, and now the video will be on your own site.

Then take the URL link that YouTube provides to send the link in an email, use the URL in your ezine or newsletter, and promote your YouTube link on Twitter and other social networks.

Finally, use YouTube's built in "share" functions to send your video to Facebook and/or MySpace with one click of the mouse!

2. Additional venues for your video

Want to leverage your visibility and share your video to additional hosting sites? It's easy (and free) with TubeMogul.com. Once you decide which video hosting sites you want to use, just sign up for a free account with those sites. Popular hosting sites include Vimeo.com, Viddler.com, Dailymotion and Blip.tv. (The list is endless!)

After you've got your hosting sites lined up, TubeMogul remembers your log-in details, and blasts your video out for you. Now you can send your video to dozens of hosting sites with one click!

Aside from TubeMogul, there are paid services such as HeySpread.com and TrafficGeyser. However, it's always best to start with the low or no-cost options.

If you did not share your video to your Facebook account via YouTube, you can upload your movie directly to Facebook with just a few clicks. Facebook can be a very effective way to spread your video message among your friends, fans and followers.

Finally, be sure to promote your video on Twitter. You can share the link on Twitter via YouTube, or you can simply "tweet" the link to your video. Other "Twitter-friendly" video sites are also popping up, including Tweetube.com, Twiddeo.com and TwitVid.com.

3. Other uses for your online video:

• Use your movie as a "welcome video" for your website home page
• Use your video as a promotional message for your product or services - online or offline!
• Utilize as a promotional video for YouTube and other popular hosting sites
• Send your video as a brand or image-building video for distribution to your list via email
• Share your video message on social networking sites such as Facebook, Twitter, LinkedIn, MySpace and more
• Use your online video as a video "squeeze" page to build your database and email list
• Create a "how-to" demo or tutorial to share your area of expertise with your prospects

Lou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at http://www.TheOnlineVideoGuy.com. In addition, Lou works as a freelance writer, ghostwriter, and bookwriting coach. Visit his portal page at http://www.LouBortone.com.

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